Multiply Commerce · Complete Commerce Platform

Multiply

Sell on Shopee, Lazada, Amazon, TikTok Shop & Obbo B2B — Singapore's Multichannel Commerce Platform

The first platform to unify B2C marketplaces, B2B via Obbo, and your own Shopify store — one inventory, one dashboard, and access to Singapore's most trusted retail doors.

🛒 B2C — Shopee, Lazada, TikTok, Amazon, Tokopedia 🏢 B2B — Obbo, SG's Largest B2B Marketplace 🌐 D2C — Shopify Storefront
Used by brands entering Singapore and SMEs ready to scale — across every channel, from first marketplace listing to mega retail shelf.

Book a Free Brand Consultation

Tell us your setup — we'll walk you through the best-fit workflow.

We'll route you to the right specialist within 1 business day.
7Sales Channels
B2C+B2BFirst to Combine Both
ObboSG's Largest B2B Mkt
1Unified Dashboard
Success Story · From Foreign Market to Singapore Shelves

One platform. Every channel. Real retail doors.

See how Multiply Commerce took a premium baby care brand from overseas and scaled it across Singapore's full B2C and B2B distribution network — online, social, retail shelves, and all operations handled through Obbo's warehousing and logistics infrastructure. No local entity. No warehouse lease. No logistics team.

Client Profile · Baby & Infant Care
Premium Baby Care Brand — Entering Singapore

An established baby and infant care brand from South Korea with strong home-market recognition but zero Singapore distribution. The founder approached Multiply Commerce with two goals: build consumer brand presence fast, and break into Singapore's premium baby retail channel — without setting up a local entity, renting a warehouse, or hiring a logistics team.

5+ Sales channels live within 30 days
3 Mega retail doors opened via Obbo
The Brand
🍼 Baby Care Brand
South Korea · Entering SG
Onboarded via
Powered by
Multiply Commerce
Unified inventory · centralised fulfilment
B2C Marketplaces Obbo B2B D2C Shopify
Distribution across all channels — managed from one dashboard
🛒 B2C · Consumer Marketplaces
Reach Millions of Shoppers
🛍️
Shopee
SEA's largest marketplace
Live
🏪
Lazada
150M+ buyers across SEA
Live
📦
Amazon
Global reach · FBA & FBM
Live
🎵
TikTok Shop
Social commerce · video-led selling
Live
🏢 B2B · Obbo Distribution Network
Into Singapore's Retail Shelves
🏬
Obbo B2B Marketplace
SG's largest B2B network · Net-30 credit
Gateway
📦 Retail Distribution via Obbo's Network
🏷️
TANGS
Singapore's iconic premium department store
Mega Retail
🍼
Mothercare
Specialist baby & maternity retailer
Mega Retail
👶
Motherswork
Premium maternity & baby specialist
Mega Retail
🌐 D2C · Own Brand Storefront
Brand-Owned Digital Presence
🌐
Shopify Storefront
Custom domain · full brand ownership
Live
Why D2C matters
No marketplace commission. Customer data stays yours. Inventory syncs in real time with all other channels — so you never oversell.
Unified backend — one Multiply dashboard manages Shopify, all B2C marketplaces, and Obbo B2B orders simultaneously.
🏭
Powered by Obbo's Infrastructure
The hidden layer that makes it all possible — warehousing & logistics
📦 Centralised Warehousing

Your inventory is stored, picked, and packed from Obbo's centralised Singapore warehouse — shared infrastructure that gives your brand professional fulfilment from day one, without committing to a lease.

🏢 Warehouse rental & fit-out costs Eliminated ✓
👥 Hiring a local fulfilment team Eliminated ✓
📋 Setting up a local business entity Eliminated ✓
🚚 Real-Time Delivery & Tracking

Orders from every channel — Shopee, Lazada, Obbo B2B, TikTok, and your Shopify store — are fulfilled through Obbo's integrated logistics network. Real-time tracking, automated dispatch, competitive rates.

🚛
J&T Express
Express delivery
📦
Qxpress
Same-day & next-day
🔴
Ninjavan
Last-mile SG & SEA
🟡
Lalamove
On-demand delivery
🌐
Easyship
Cross-border shipping
💡

The Obbo infrastructure advantage: What normally requires a registered local entity, a warehouse lease, a logistics manager, and months of setup — is replaced by a single Obbo onboarding. Your brand operates in Singapore from day one, at a fraction of the cost.

30 Days to full multi-channel launch
5+ Channels live from a single dashboard
3 Mega retail doors opened via Obbo B2B
$0 Warehouse & entity setup costs — replaced by Obbo's infrastructure
Get the Same Result for Your Brand →

No warehouse. No local entity. No logistics headcount. Obbo's infrastructure absorbs all of it — so you compete at full scale from your very first order in Singapore.

Multichannel Commerce Guides
Learn how to sell on Shopee, Lazada, Amazon, TikTok & Obbo B2B
Sell on Shopee, Lazada & Amazon → What is Obbo B2B? → All Marketplaces Guide →
Sales Channels

Every channel, fully integrated

A deep look at the seven channels inside the Multiply platform — how each one works, what it unlocks, and why combining all three types (B2C, B2B, D2C) gives you a distribution advantage no single-channel approach can match.

🛒 B2C · Consumer Marketplaces
Consumer Marketplaces
Reach millions of shoppers across Southeast Asia and globally. Sell, fulfil, and sync inventory across every major B2C platform.
Shopee
SEA's largest marketplace
Live
Lazada
150M+ buyers across SEA
Live
TikTok Shop
Social commerce
Live
Amazon
Global reach · FBA & FBM
Live
Tokopedia
Indonesia's #1 marketplace
Live
🏢 B2B · Business Marketplace
Business Marketplace via Obbo
Multiply is the first multichannel platform to integrate Obbo — Singapore's largest B2B marketplace — enabling you to sell directly to corporates and institutions at scale.
Obbo.sg
SG's Largest B2B Marketplace · Corporate credit terms
New ✦
📦 30+ Product Categories · Corporate buyers · Obbo Finance

Sell to businesses and institutions across Singapore. Obbo's procurement network includes corporate buyers using Net-30 credit terms via Obbo Finance.

IndustrialOffice SuppliesF&BHealth & MedicalComputingCorporate GiftsAutomotive+ more
🌐 Own Store · Your Brand Storefront
Your Brand Storefront
Build your brand outside the marketplace ecosystem. Multiply integrates your Shopify storefront so inventory, orders and fulfilment stay in sync with all other channels.
Shopify
Full D2C store · Custom domain · Own branding
Live
🔑 Full brand ownership

No commission fees. Your customer data stays yours. Shopify inventory syncs automatically with all 6 other channels — so you're never overselling.

Deep-Dive Guides

How each channel works — and how we manage it for you

Every platform has different fee structures, buyer profiles, and algorithm logic. These guides break down what matters for Singapore sellers — and explain exactly what Multiply Commerce handles on your behalf.

All Channels, One View
Every order. Every platform.
One dashboard.

Stop jumping between seven different seller portals. Multiply pulls every order, from every channel, into a single real-time feed — with inventory synced automatically across all of them.

Connected Channels 7 Connected
B2C Channels
🛍️
Shopee
Full sync · Auto-fulfil
Live
🏪
Lazada
Full sync · Auto-fulfil
Live
🎵
TikTok Shop
Social commerce sync
Live
📦
Amazon
FBA & FBM supported
Live
🏬
Tokopedia
Indonesia's #1 marketplace
Live
B2B Channel
🏢
Obbo B2B
Singapore's largest B2B marketplace
New ✦
Own Store
🌐
Shopify
Your branded D2C storefront
Live
All Orders — Today This week: $18,640
#4821🛍️Shopee
Shipped $48.90
#4820🏢Obbo B2B
Processing $1,240.00
🏢 Obbo B2B Order — #4820
Corporate order from TechCorp Pte Ltd — 50 units. Net-30 credit terms applied automatically via Obbo Finance.
#4819🌐Shopify
Delivered $76.50
#4818📦Amazon
Shipped $204.30
#4817🎵TikTok
Processing $33.00
#4816🏪Lazada
Delivered $89.00
Platform Features

Everything you need to run a multichannel business

Each feature below solves a specific operational challenge that comes from selling across multiple channels simultaneously — built for teams without a dedicated tech department.

🗂️
Unified Inventory Management
One master catalogue syncing in real time across all 7 channels. When a product sells on Shopee, stock updates on Obbo, Shopify, and everywhere else. Never oversell again.
Real-time syncMulti-warehouseB2C+B2B+D2C
📦
Centralised Order Hub
Every order — consumer or corporate — flows into one view. Process, fulfil, and track across all channels without switching portals.
All channelsSingle feed
📊
Cross-Channel Analytics
See revenue, profit, and top products by channel. Identify your most profitable mix of B2C, B2B, and direct sales in one dashboard.
By channelProfit view
🚚
Fulfilment & Logistics
Integrated with leading 3PL providers. Multiply manages pick-and-pack, last-mile delivery, and returns across all channels.
3PL integratedLast-mileReturns
🏷️
Smart Product Listing
List once. Push everywhere. Bulk upload via Excel, optimise titles and pricing per channel, and adapt listings for B2C vs B2B buyers automatically.
Bulk uploadPer-channel pricing
🏢
B2B Quote & Credit Management
Handle corporate RFQs, bulk pricing tiers, and Obbo Finance's 30-day credit terms — all managed natively within the Multiply dashboard.
Obbo FinanceNet-30 termsRFQ
How It Works

From setup to selling in under 30 minutes

No technical expertise needed. Multiply's guided onboarding gets your business live across all channels fast.

01
Connect Your Channels
Link Shopee, Lazada, TikTok, Amazon, Tokopedia, Obbo, and Shopify in minutes. Authorise and connect — no developer needed.
02
Sync Your Catalogue
Import existing products or bulk-upload via Excel. Multiply maps your catalogue across B2C, B2B, and your own store automatically.
03
Set Pricing & Stock Rules
Define different pricing for B2C vs B2B buyers, set low-stock alerts, and configure fulfilment rules per channel — in real time.
04
Sell, Track & Grow
Watch orders flow in from every channel. Use analytics to find your most profitable B2C/B2B mix and scale where it counts.
Client Stories

Real results from real businesses

Singapore SMEs using Multiply to run cleaner, more profitable multichannel operations.

"
To the team at Multiply, we would like to express our appreciation and gratitude for the impeccable contribution to power our online sales via Lazada, Shopee as well as our online store at LakoMart. We have also seen added growth with Obbo's B2B2C support to meet our demand.
"
This team is different from other traditional ecommerce agencies we've worked with before. They audit and study your products before formulating a defined marketing plan that is focused on driving results.
"
Never did we expect the results from the team's ecommerce strategies. These guys provide proven blueprints and drive automation in sales-marketing that help you focus on your operations.
Ready to Sell Everywhere?

Online. B2B. Your own store. Singapore's top retail shelves.

Whether you're a local brand scaling up, or an overseas brand entering Singapore — bring us your current setup and we'll show you exactly how Multiply opens every channel and every door.

Book a Free Brand Consultation See the Ecosystem