Amazon is one of 7 channels managed inside your Multiply Commerce dashboard — with unified inventory, centralised fulfilment, and cross-channel analytics.
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Amazon Seller Account Setup
Registration at sell.amazon.sg, Professional seller plan configuration, brand registry support, and shop identity setup — structured for long-term account health.
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A9 Algorithm Optimisation
Amazon's search algorithm weights keyword-optimised titles, bullet points, backend search terms, and review velocity. We structure every listing to rank for the queries Singapore buyers use.
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Inventory Sync Across Channels
Stock syncs across Amazon.sg and every other connected channel in real time. A sale on Amazon instantly updates Shopee, Lazada and TikTok Shop — preventing stockouts and overselling.
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FBA & FBM Strategy
FBA (Fulfilled by Amazon) grants Prime badge eligibility and higher conversion. FBM (Fulfilled by Merchant) via Obbo's warehouse is faster to set up. We advise on the right strategy per product.
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A+ Content & Brand Store
A+ Content (enhanced brand listings with images and comparison tables) measurably increases conversion. We build your Amazon Brand Store as a destination for repeat buyers.
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Review & Rating Strategy
Amazon heavily weights reviews in search ranking. We use Amazon's Request a Review tool and Vine programme strategically to build early review velocity within Amazon's TOS.