How do I sell on Lazada Singapore?
Register at sellercenter.lazada.sg with a Singapore phone number and bank account. Through Multiply Commerce, your Lazada store is set up alongside all other channels — Shopee, Amazon, TikTok Shop and Obbo B2B — with real-time inventory sync so your stock never goes out of date across platforms.
What is LazMall and how do I get on it?
LazMall is Lazada's verified brand store programme. LazMall sellers get premium search placement, the "100% Authentic" badge, and significantly higher buyer trust. Multiply Commerce guides brands through the LazMall application process as part of our onboarding.
Is Lazada or Shopee better for Singapore sellers?
Both serve different buyer profiles and you should be on both. Shopee dominates mobile-first, value-conscious shoppers. Lazada attracts a slightly older, higher-spending demographic. Multiply Commerce manages both simultaneously with unified inventory — so you capture both audiences without double the operational work.
Can I sell on Lazada without a Singapore company?
You need a Singapore phone number and bank account. Through Multiply Commerce and Obbo's warehouse infrastructure, overseas brands can sell on Lazada Singapore without a local entity, warehouse lease or logistics team.