🏆 Singapore Tourism Board Award Winner

Turn the
Mundane
into Magic.

Name: Gamify — Gamification and Experience Design
Brand: Ransack Gamification Studios

Ransack Gamification Studios is Singapore's award-winning creative agency that transforms ordinary business experiences into immersive, game-like journeys — for customers, employees, and communities alike.

★STB Outstanding Tour Experience 2021 — Winner

★STB Outstanding Tour 2022 — Finalist

★Tripadvisor Traveler's Choice 2020–2022

Start a Project Brief See What We Do

Best for consultation-led projects, custom briefs, and tailored experience design.

Start a Project Brief

Tell us the audience, context, and outcome you want. We'll recommend the right engagement format.

Ideal for consultation, scoping, and custom recommendation.

Why Gamify

Because attention alone is not enough

The real challenge is not just getting people to notice. It is getting them to participate, remember, return, and feel part of something. Gamify is designed for that layer of work.

Your audience is passive

People see the campaign, event, or touchpoint — but they do not meaningfully interact with it.

The experience is forgettable

Without strong mechanics and narrative, participation fades fast and memory does not stick.

You need behaviour, not just buzz

The goal is not novelty alone. It is shaping what people do, feel, and remember after the interaction.

What We Do

Gamification for every context

From city-wide puzzle hunts to enterprise loyalty programs, Ransack designs game mechanics that create real behavioural change — and experiences people genuinely remember.

🗺️

Puzzle Hunts & City Adventures

Award-winning outdoor adventures that transform familiar spaces into living game boards. Players solve puzzles, uncover stories, and experience Singapore in a completely new way.

Explore experiences →

🏢

Corporate Team Building

Custom gamified sessions that strengthen collaboration, spark creativity, and build lasting team bonds — designed around your culture, values, and objectives.

See team packages →

🛍️

Retail & Brand Gamification

Turn your customer journey into a game. Loyalty points, challenge mechanics, digital quests, and reward systems that make people want to return and bring their friends.

Learn more →

🎓

Education & Learning Games

Transform curriculum into adventure. Educational game experiences for schools, museums, and institutions that make learning so engaging, students forget they're studying.

See education work →

🎨

Gamification Consultancy

Our strategists audit your existing touchpoints, identify gamification opportunities, and design a roadmap that creates measurable behavioural change.

Book a consultation →

📱

Digital Game Development

Custom digital experiences, AR activations, and interactive apps — conceptualised, designed, and built from scratch with genuine gameplay depth.

View portfolio →

Our Flagship Experience

Singapore's Most-Loved Outdoor Puzzle Adventure

Ransack Puzzle Hunts are award-winning outdoor adventures that transform Singapore's streets, parks, and heritage sites into living game boards — complete with original characters, layered puzzles, and a narrative you won't forget. Join Pepper the Dinosaur and solve your way across the city.

🏆 STB Award Winner 2021 ⭐ 5-star rated · 1,400+ reviews 🗺️ Multiple Singapore locations

Book a Puzzle Hunt →

Ransack Puzzle Hunts — immerse yourself in an outdoor adventure with Pepper the Dinosaur across Singapore

Signature Experiences

Adventures that stay with you long after the game ends

Every Ransack experience is crafted with narrative, layered puzzles, and genuine moments of surprise.

🏰

Fort Canning Siege

Decrypt clues inside Fort Canning Park and uncover Singapore's National Service history — an immersive puzzle hunt with a real narrative arc.

🌿

Prehistoric Park Adventure

Transform a park stroll into a journey through a prehistoric world — fossils, creature lore, and layered puzzle trails included.

🎭

Open World RPG City Hunt

A choose-your-own-adventure citywide game where player choices shape the outcome — multiple endings reward different strategies.

🏢

Custom Enterprise Games

Fully bespoke experiences built around your company narrative, values, and objectives — from annual dinners to product launches.

🎮 Active Quest Dashboard Live

🏰 Fort Canning Siege — Chapter 2

Clues Solved6 / 10

🪙 480 XP earned this session

🌿 Botanical Mysteries Trail

Progress3 / 8

🪙 210 XP earned this session

🏆 Today's Leaderboard

1Team Merlion2,840 pts

2The Hawkers2,210 pts

3Squad Raffles1,990 pts

4Your Team1,650 pts

Adventures We've Designed

A growing library of
original experiences

Every puzzle hunt in our catalogue is an original production — complete with its own characters, narrative, puzzle logic, and world. Each title has been played by thousands of participants across Singapore and beyond.

Ransack Puzzle Hunt adventure catalogue — The Feast of Fury, The Piece-ful General, Spook-Out Day, The Meltdown Morsce, The Somerville Adventure

How It Works

From brief to brilliant experience

Fast, collaborative, and deeply tailored to your context.

Discovery Brief

We dig into your objectives, audience, environment, and brand values to understand what "winning" looks like for your experience.

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Concept Design

Our creative team designs the game narrative, mechanics, and player journey — with puzzle logic, flow maps, and reward structure.

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Build & Playtest

We produce all assets — physical, digital, or hybrid — and rigorously playtest every mechanic before your audience ever sees it.

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Launch & Support

We run the full event, provide game masters, monitor live play, and debrief with engagement analytics post-experience.

Industries We Serve

Gamification works everywhere people need to be engaged

🏛️Tourism & Heritage

🏢Corporate Enterprise

🎓Education & Schools

🛍️Retail & Ecommerce

🎪Events & Exhibitions

🏥Healthcare

🏛️Government & Civic

🎨Arts & Culture

This is for you if…

Sound familiar?

Gamify works best when someone has already tried the standard approach — and knows it isn't enough.

📣

Your brand activation gets attention — but people scroll past

You've run campaigns, events, and product launches. People notice. They don't participate. The experience ends when the screen closes. Gamify designs the mechanic that makes them stay, act, and return.

🏢

Your team-building session gets forgotten by Friday

A lunch or offsite creates camaraderie for a day. What changes behaviour longer-term is a shared challenge — something that required actual collaboration to solve, not just proximity.

🎓

Your educational content is delivered — not experienced

Whether it's a museum, school programme, or institution, content delivered passively rarely sticks. An experience they navigated, solved, and completed is something they carry away and talk about.

🛍️

Your loyalty programme doesn't actually drive loyalty

Points and discounts bring customers back for the deal, not the brand. Gamify designs mechanics that reward behaviour you actually care about — repeat visits, referrals, brand engagement — not just transactions.

Part of Team Multiply's Growth Ecosystem

Gamify is the engagement layer. Multiply Commerce is the sales layer. Together, they compound.

Brands already selling across Shopee, Lazada, and TikTok Shop use Gamify to build the loyalty mechanics and activation experiences that turn first-time buyers into repeat customers. The two ventures share infrastructure and often work with the same brands at different growth stages.

🛒

Multiply Commerce

Sell on Shopee, Lazada, TikTok & Obbo B2B

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Augment / Sidekick Labs

Ambient AI for the moments that matter

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See the Full Ecosystem

How the three ventures work together

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