🏢Obbo B2B Singapore · Managed Channel

Sell on Obbo.sg Singapore — B2B marketplace, retail doors, and warehouse in one

Obbo is Singapore's largest B2B marketplace — connecting your brand to corporate buyers and retail chains including COURTS, Watsons, TANGS, Takashimaya and Mothercare. Multiply Commerce onboards you onto Obbo B2B as part of your full multichannel setup, with Obbo's warehouse handling all operations.

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What We Manage

Everything your Obbo B2B presence needs — handled

Obbo B2B is one of 7 channels managed inside your Multiply Commerce dashboard — with unified inventory, centralised fulfilment, and cross-channel analytics.

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Obbo Seller Onboarding

Multiply Commerce handles your Obbo.sg seller account setup, product catalogue listing, and B2B pricing configuration — as part of your broader multichannel onboarding, not a separate process.

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Corporate Buyer Access

Obbo's B2B network connects your brand to corporate buyers across Singapore — SMEs, institutions, government agencies, and hospitality businesses purchasing in volume with Net-30 credit terms.

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Retail Distribution Network

Through Obbo's B2B distribution, your brand can access shelf space at COURTS, Watsons, TANGS, Takashimaya and Mothercare — Singapore's premium mega-retailers — without direct buyer negotiations or a local sales team.

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Centralised Warehousing

Your inventory is stored at Obbo's Singapore warehouse. Orders from Obbo B2B — and from Shopee, Lazada, Amazon, TikTok Shop and Shopify simultaneously — are fulfilled from one location.

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Logistics Network

Obbo's integrated carrier network — J&T Express, Ninjavan, Qxpress, Lalamove and Easyship — handles automated dispatch, real-time tracking and last-mile delivery for all B2B orders.

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Unified Inventory with B2C

B2B orders on Obbo draw from the same inventory pool as your B2C channels. A bulk corporate order on Obbo instantly updates stock on Shopee, Lazada and Amazon — one source of truth.

Platform Reference

Obbo B2B Singapore — key facts for sellers

Fees & Setup

Marketplace typeB2B — business buyers only

Credit termsNet-30 via Obbo Finance

Product categories30+ categories covered

Retail accessCOURTS, Watsons, TANGS, Takashimaya and Mothercare

CommissionVariable — wholesale pricing

Details & Requirements

Local entity requiredNo — Obbo infrastructure handles it

Warehouse requiredNo — Obbo centralised warehouse

Logistics teamNo — Obbo carrier network

Min order valueB2B typically SGD 200+

Payment cycleNet-30 corporate terms

Obbo B2B is one channel inside your unified Multiply Commerce dashboard

🛒 Shopee SG 📦 Lazada SG 🎵 TikTok Shop 📬 Amazon SG 🌐 All 7 Channels

Common Questions

Selling on Obbo B2B Singapore — FAQs

How do I sell on Obbo.sg?

Brands are onboarded onto Obbo B2B through Multiply Commerce as part of the multichannel setup. We handle your Obbo seller account, B2B product listings and pricing — and Obbo's warehouse infrastructure manages all fulfilment from a centralised Singapore facility.

Do I need a Singapore company to sell on Obbo B2B?

No. Through Multiply Commerce, overseas brands can access Obbo B2B without registering a local entity. Obbo's warehousing and logistics layer absorbs all the operational requirements that would normally require a Singapore presence.

How do I get my brand into COURTS, TANGS, Watsons or Mothercare?

Through Obbo's B2B distribution network, brands onboarded via Multiply Commerce can access retail distribution to COURTS, Watsons, TANGS, Takashimaya and Mothercare — without direct buyer negotiations. This is the fastest route to premium Singapore retail shelf space for international brands.

What is the difference between Obbo B2B and Shopee/Lazada?

Shopee and Lazada are consumer marketplaces — individual buyers purchasing one or a few units. Obbo B2B serves corporate buyers purchasing in bulk with Net-30 credit terms. The average Obbo order is significantly larger in value. Multiply Commerce manages both B2C and B2B channels simultaneously from one unified dashboard.