Multiply Commerce · Complete Commerce Platform

Multiply

Sell on Shopee, Lazada, Amazon, TikTok Shop & Obbo B2B — Singapore's Multichannel Commerce Platform

The first platform to unify B2C marketplaces, B2B via Obbo, and your own Shopify store — one inventory, one dashboard, and access to Singapore's most trusted retail doors.

🛒 B2C — Shopee, Lazada, TikTok, Amazon, Tokopedia 🏢 B2B — Obbo, SG's Largest B2B Marketplace 🌐 D2C — Shopify Storefront
Get live on Shopee, Lazada, TikTok Shop and more in under 10 days — from your first marketplace listing to your very first B2B bulk order. Operations handled, zero portal-switching.
Trusted by
Dettol
Dell
LG
Microsoft
Momomi
Nestlé
Pokka
Schneider Electric
Dettol
Dell
LG
Microsoft
Momomi
Nestlé
Pokka
Schneider Electric

Book a Free Brand Consultation

Tell us your setup — we'll walk you through the best-fit workflow.

We'll route you to the right specialist within 1 business day.
25+Brands Live on SEA Marketplaces
10Days to First Marketplace Sale
7Sales Channels Integrated
5SEA Markets Covered
This is for you if…

Sound familiar?

Multiply Commerce was built for exactly these situations — not for brands that have it figured out, but for the ones ready to grow and tired of growing slowly.

🛒
You're on Shopify but not yet on Shopee, Lazada or TikTok Shop
Your D2C store is running, but you know thousands of customers are searching for you on marketplaces and not finding you.
😩
You tried marketplace selling, but it ate your team alive
Juggling Shopee Seller Centre, Lazada Seller Centre, and TikTok Shop while keeping inventory in sync is a full-time job on its own.
🌏
You want to enter Singapore — without setting up a local entity
No warehouse lease. No logistics team. No local business registration. Obbo's infrastructure absorbs all of it from day one.
🏪
You want your products in COURTS, Watsons, or TANGS
Singapore's mega retail doors don't need a sales team, a buyer relationship, or months of negotiation — just Obbo B2B.
Live Commerce Intelligence

Every channel. One dashboard. Real-time.

See exactly what Multiply Commerce looks like in action — SGD 18.2M in sales across 6 channels, 120,500 orders, and 16,500 SKUs tracked live from a single unified view. Click through the screens below.

Multiply.
Commerce Intelligence
Main
Dashboard
Inventory
Analytics
Reports
Weekly Report
Forecasts
Dashboard overview
Live sync
Day Week Month
Total Sales
SGD 18.2M
↑ 8.2% vs prev. month
Total Orders
120,500
↑ 5.3% vs prev. month
Avg. Order Value
SGD 151
↑ 2.6% vs prev. month
Blended Conv. Rate
8.9%
↑ 1.2pp vs prev. month
🛍️Shopee4.2MLive
🔵Lazada3.4MLive
🏢Obbo B2B3.2MNew ✦
🟠Amazon2.9MLive
🎵TikTok Shop2.6MLive
🌐Shopify D2C1.9MLive
🚨 Stock Alerts:
⚠ Shopee · Essential Tee Crimson L · 5 units · ~3 days ⚡ Amazon · Oxford Shirt Onyx L · 15 units · ~8 days
Sales by Channel — SGD · Jan 2026 SGD 18.2M↑8.2% MoM
0 1M 2M 3M 4.2M 3.4M 3.2M 2.9M 2.6M 1.9M Shopee Lazada Obbo B2B Amazon TikTok Shopify
Top Channel
🛍️ Shopee
↑ 12.4% MoM
Fastest Growth
🎵 TikTok Shop
↑ 34.7% MoM 🔥
Gross Profit
SGD 6.9M
Avg margin 49.5%
Operations Hub ⚡ Avg Ship: 1.2d
Order Fulfilment · Jan 2026 · 98.1% fill rate
Confirmed63,100
Picked61,200 · 97%
Packed52,500 · 83%
Shipped41,700 · 66%
Out for Delivery29,000
Delivered ✓18,800
Campaign Funnel · Jan 2026
Impressions
2.4M
Clicks
1.5M
Add-to-Cart
672K
Purchases
214K
📈 Blended ROAS 4.2× ↑0.6× MoM
Geographic Sales
🇸🇬 Singapore
4.2M
23% · ↑1pt
🇲🇾 Malaysia
1.8M
10% · →
🌏 SE Asia
6.5M
36% · ↑2pt
🌍 Global
5.7M
31% · ↓3pt
Customer Retention
71%
Returning
↑4.2% MoM
29%
New
↑12.7% MoM
1,240
Cancelled
847
Returned
98.1%
Fill Rate
Top Products — Jan 2026
👕
Essential Tee – Crimson – L
SGD 276K
👗
Sport Joggers – Navy – M
SGD 225K
👔
Oxford Slim Shirt – Onyx – L
SGD 155K
🧥
Urban Parka – Cloud – S
SGD 115K
Inventory Value
SGD 2.1M
↑3.4% MoM
All Products
16,500
SKUs synced
Low Stock
450
↑38 this week
Out of Stock
110
↑12 today ⚠
Deleted
1,346
archived
Missed Revenue
SGD 124K
OOS impact ⚠
Product Name SKU Unit Cost Stock Days Cover Status Channels
👕
Essential Tee – Crimson – L
SKU: 183987 · 2,000 variants
183987 SGD 25 143 ~3 days ⚠ In Stock 🛍️🔵🏢🟠🎵🌐
👗
Sport Joggers – Navy – M
SKU: 183988
183988 SGD 38 289 ~22 days In Stock 🛍️🔵🏢
👔
Oxford Slim Shirt – Onyx – L
SKU: 765997
765997 SGD 55 47 ~8 days Low Stock 🛍️🔵
👕
Essential Tee – Crimson – L
143 units · Cost SGD 25
~3 days ⚠🛍️🔵🏢🟠🎵🌐
👗
Sport Joggers – Navy – M
289 units · Cost SGD 38
~22 days🛍️🔵🏢
👔
Oxford Slim Shirt – Onyx – L
47 units · Cost SGD 55
~8 days🛍️🔵
+ 16,497 more SKUs synced · 6 channels · Real-time
Channel Perf · Essential Tee · Jan 2026
Urgent restock
ChannelSalesStockConv %MarginStatus
🛍️ ShopeeSGD 45K558%46.7%Low Stock
🔵 LazadaSGD 40K4572%50.0%In Stock
🏢 Obbo B2BSGD 84K2548%57.1% 🏆In Stock
🟠 AmazonSGD 60K1585%50.0%In Stock
🎵 TikTokSGD 28K1367%35.7% ⚠In Stock
🌐 ShopifySGD 19K1854%47.4%In Stock
🛍️
Shopee
SGD 45K · 5 units left
Low Stock46.7% margin
🔵
Lazada
SGD 40K · 45 units
In Stock50.0% margin
🏢
Obbo B2B
SGD 84K · 25 units
In Stock57.1% 🏆
🟠
Amazon
SGD 60K · 15 units
In Stock50.0% margin
🎵
TikTok Shop
SGD 28K · 13 units
In Stock35.7% ⚠
🌐
Shopify D2C
SGD 19K · 18 units
In Stock47.4% margin
Channel Comparison — Jan 2026 SGD 18.2M total
ChannelSalesOrdersConv %AOVGross ProfitMoM
🛍️ ShopeeSGD 4.2M21,8009.7%SGD 193SGD 1.4M↑12.4%
🔵 LazadaSGD 3.4M33,0008.2%SGD 103SGD 1.1M↑7.1%
🏢 Obbo B2BSGD 3.2M2,1006.2%SGD 1,524SGD 1.1M 🏆↑21.4%
🟠 AmazonSGD 2.9M16,3007.8%SGD 178SGD 1.0M↑3.8%
🎵 TikTok ShopSGD 2.6M28,60011.3%SGD 91SGD 0.8M↑34.7% 🔥
🌐 Shopify D2CSGD 1.9M14,2006.4%SGD 134SGD 0.7M↓1.2%
Σ All ChannelsSGD 18.2M120,5008.9%SGD 151SGD 6.9M↑8.2% ★
🛍️
Shopee
21,800 orders · AOV SGD 193
SGD 4.2M
↑12.4%
🔵
Lazada
33,000 orders · AOV SGD 103
SGD 3.4M
↑7.1%
🏢
Obbo B2B
2,100 orders · AOV SGD 1,524
SGD 3.2M
↑21.4% 🏆
🟠
Amazon
16,300 orders · AOV SGD 178
SGD 2.9M
↑3.8%
🎵
TikTok Shop
28,600 orders · AOV SGD 91
SGD 2.6M
↑34.7% 🔥
🌐
Shopify D2C
14,200 orders · AOV SGD 134
SGD 1.9M
↓1.2%
Σ All Channels
SGD 18.2M
↑8.2% ★
Order Quality — Jan 2026
1,240
Cancelled
↓12% MoM ✓
847
Returned
↓8% MoM ✓
98.1%
Fill Rate
↑0.4% MoM ✓
2.4d
Avg Delivery
↓0.3d ✓
3.7%
Late Shipment
↑0.4% ⚠
0.2%
Dispute Rate
↓0.1% ✓
Revenue Trend — Aug 2025 → Jan 2026
Aug Sep Oct Nov Dec Jan ★ Feb↗ 11.4M 13.2M 15.0M 16.1M 16.8M 18.2M ~19.5M
💡
Multiply Intelligence
Redirect 15% of Shopify ad spend to TikTok — projected +SGD 420K monthly uplift based on current ROAS differential.
🏢 Obbo B2B — Highest-Margin Channel
57.1% gross margin · 0.8% return rate · AOV SGD 1,524
↑21.4%
MoM growth
Success Story · From Foreign Market to Singapore Shelves

One platform. Every channel. Real retail doors.

See how Multiply Commerce took a premium baby care brand from overseas and scaled it across Singapore's full B2C and B2B distribution network — online, social, retail shelves, and all operations handled through Obbo's warehousing and logistics infrastructure. No local entity. No warehouse lease. No logistics team.

Client Profile · Baby & Infant Care
Premium Baby Care Brand — Entering Singapore

An established baby and infant care brand from South Korea with strong home-market recognition but zero Singapore distribution. The founder approached Multiply Commerce with two goals: build consumer brand presence fast, and break into Singapore's premium baby retail channel — without setting up a local entity, renting a warehouse, or hiring a logistics team.

5+ Sales channels live within 30 days
3 Mega retail doors opened via Obbo
The Brand
🍼 Baby Care Brand
South Korea · Entering SG
Onboarded via
Powered by
Multiply Commerce
Unified inventory · centralised fulfilment
B2C Marketplaces Obbo B2B D2C Shopify
Distribution across all channels — managed from one dashboard
🛒 B2C · Consumer Marketplaces
Reach Millions of Shoppers
🛍️
Shopee
SEA's largest marketplace
Live
🏪
Lazada
150M+ buyers across SEA
Live
📦
Amazon
Global reach · FBA & FBM
Live
🎵
TikTok Shop
Social commerce · video-led selling
Live
🏢 B2B · Obbo Distribution Network
Into Singapore's Retail Shelves
🏬
Obbo B2B Marketplace
SG's largest B2B network · Net-30 credit
Gateway
📦 Retail Distribution via Obbo's Network
🏷️
TANGS
Singapore's iconic premium department store
Mega Retail
🍼
Mothercare
Specialist baby & maternity retailer
Mega Retail
👶
Motherswork
Premium maternity & baby specialist
Mega Retail
🌐 D2C · Own Brand Storefront
Brand-Owned Digital Presence
🌐
Shopify Storefront
Custom domain · full brand ownership
Live
Why D2C matters
No marketplace commission. Customer data stays yours. Inventory syncs in real time with all other channels — so you never oversell.
Unified backend — one Multiply dashboard manages Shopify, all B2C marketplaces, and Obbo B2B orders simultaneously.
🏭
Powered by Obbo's Infrastructure
The hidden layer that makes it all possible — warehousing & logistics
📦 Centralised Warehousing

Your inventory is stored, picked, and packed from Obbo's centralised Singapore warehouse — shared infrastructure that gives your brand professional fulfilment from day one, without committing to a lease.

🏢 Warehouse rental & fit-out costs Eliminated ✓
👥 Hiring a local fulfilment team Eliminated ✓
📋 Setting up a local business entity Eliminated ✓
🚚 Real-Time Delivery & Tracking

Orders from every channel — Shopee, Lazada, Obbo B2B, TikTok, and your Shopify store — are fulfilled through Obbo's integrated logistics network. Real-time tracking, automated dispatch, competitive rates.

🚛
J&T Express
Express delivery
📦
Qxpress
Same-day & next-day
🔴
Ninjavan
Last-mile SG & SEA
🟡
Lalamove
On-demand delivery
🌐
Easyship
Cross-border shipping
💡

The Obbo infrastructure advantage: What normally requires a registered local entity, a warehouse lease, a logistics manager, and months of setup — is replaced by a single Obbo onboarding. Your brand operates in Singapore from day one, at a fraction of the cost.

30 Days to full multi-channel launch
5+ Channels live from a single dashboard
3 Mega retail doors opened via Obbo B2B
$0 Warehouse & entity setup costs — replaced by Obbo's infrastructure
Get the Same Result for Your Brand →

No warehouse. No local entity. No logistics headcount. Obbo's infrastructure absorbs all of it — so you compete at full scale from your very first order in Singapore.

Multichannel Commerce Guides
Learn how to sell on Shopee, Lazada, Amazon, TikTok & Obbo B2B
Sell on Shopee, Lazada & Amazon → What is Obbo B2B? → All Marketplaces Guide →
Sales Channels

Every channel, fully integrated

A deep look at the seven channels inside the Multiply platform — how each one works, what it unlocks, and why combining all three types (B2C, B2B, D2C) gives you a distribution advantage no single-channel approach can match.

🛒 B2C · Consumer Marketplaces
Consumer Marketplaces
Reach millions of shoppers across Southeast Asia and globally. Sell, fulfil, and sync inventory across every major B2C platform.
Shopee
SEA's largest marketplace
Live
Lazada
150M+ buyers across SEA
Live
TikTok Shop
Social commerce
Live
Amazon
Global reach · FBA & FBM
Live
Tokopedia
Indonesia's #1 marketplace
Live
🏢 B2B · Business Marketplace
Business Marketplace via Obbo
Multiply is the first multichannel platform to integrate Obbo — Singapore's largest B2B marketplace — enabling you to sell directly to corporates and institutions at scale.
Obbo.sg
SG's Largest B2B Marketplace · Corporate credit terms
New ✦
📦 30+ Product Categories · Corporate buyers · Obbo Finance

Sell to businesses and institutions across Singapore. Obbo's procurement network includes corporate buyers using Net-30 credit terms via Obbo Finance.

IndustrialOffice SuppliesF&BHealth & MedicalComputingCorporate GiftsAutomotive+ more
🌐 Own Store · Your Brand Storefront
Your Brand Storefront
Build your brand outside the marketplace ecosystem. Multiply integrates your Shopify storefront so inventory, orders and fulfilment stay in sync with all other channels.
Shopify
Full D2C store · Custom domain · Own branding
Live
🔑 Full brand ownership

No commission fees. Your customer data stays yours. Shopify inventory syncs automatically with all 6 other channels — so you're never overselling.

🏪 Retail Distribution · Exclusive via Obbo B2B

Your products.
In Singapore's most
trusted retail stores.

Through Obbo's B2B distribution network, Multiply opens the doors to Singapore's biggest physical retailers — without a local sales team, a buyer relationship, or months of negotiation. This is the channel no other multichannel platform in Singapore offers out of the box.

Get Retail Distribution → No local entity required
✓ No warehouse lease ✓ No logistics headcount ✓ Same dashboard as your online channels
Retail doors opened via Obbo B2B
🏬
COURTS
Electronics & Home
💊
Watsons
Health & Beauty
🛍️
TANGS
Lifestyle & Fashion
🏢
Takashimaya
Premium Department
👶
Mothercare
Baby & Kids — SG's most trusted baby retailer
How it works: Onboard onto Obbo B2B → your products reach Obbo's corporate and retail buyer network → orders flow into your Multiply dashboard alongside all online channels.
Deep-Dive Guides

How each channel works — and how we manage it for you

Every platform has different fee structures, buyer profiles, and algorithm logic. These guides break down what matters for Singapore sellers — and explain exactly what Multiply Commerce handles on your behalf.

All Channels, One View
Every order. Every platform.
One dashboard.

Stop jumping between seven different seller portals. Multiply pulls every order, from every channel, into a single real-time feed — with inventory synced automatically across all of them.

Connected Channels 7 Connected
B2C Channels
🛍️
Shopee
Full sync · Auto-fulfil
Live
🏪
Lazada
Full sync · Auto-fulfil
Live
🎵
TikTok Shop
Social commerce sync
Live
📦
Amazon
FBA & FBM supported
Live
🏬
Tokopedia
Indonesia's #1 marketplace
Live
B2B Channel
🏢
Obbo B2B
Singapore's largest B2B marketplace
New ✦
Own Store
🌐
Shopify
Your branded D2C storefront
Live
All Orders — Today This week: $18,640
#4821🛍️Shopee
Shipped $48.90
#4820🏢Obbo B2B
Processing $1,240.00
🏢 Obbo B2B Order — #4820
Corporate order from TechCorp Pte Ltd — 50 units. Net-30 credit terms applied automatically via Obbo Finance.
#4819🌐Shopify
Delivered $76.50
#4818📦Amazon
Shipped $204.30
#4817🎵TikTok
Processing $33.00
#4816🏪Lazada
Delivered $89.00
Platform Features

Everything you need to run a multichannel business

Each feature below solves a specific operational challenge that comes from selling across multiple channels simultaneously — built for teams without a dedicated tech department.

🗂️
Unified Inventory Management
One master catalogue syncing in real time across all 7 channels. When a product sells on Shopee, stock updates on Obbo, Shopify, and everywhere else. Never oversell again.
Real-time syncMulti-warehouseB2C+B2B+D2C
📦
Centralised Order Hub
Every order — consumer or corporate — flows into one view. Process, fulfil, and track across all channels without switching portals.
All channelsSingle feed
📊
Cross-Channel Analytics
See revenue, profit, and top products by channel. Identify your most profitable mix of B2C, B2B, and direct sales in one dashboard.
By channelProfit view
🚚
Fulfilment & Logistics
Integrated with leading 3PL providers. Multiply manages pick-and-pack, last-mile delivery, and returns across all channels.
3PL integratedLast-mileReturns
🏷️
Smart Product Listing
List once. Push everywhere. Bulk upload via Excel, optimise titles and pricing per channel, and adapt listings for B2C vs B2B buyers automatically.
Bulk uploadPer-channel pricing
🏢
B2B Quote & Credit Management
Handle corporate RFQs, bulk pricing tiers, and Obbo Finance's 30-day credit terms — all managed natively within the Multiply dashboard.
Obbo FinanceNet-30 termsRFQ
Why not just DIY on Shopee?

Opening a seller account is easy.
Running it profitably isn't.

Yes — any brand can open a Shopee or Lazada seller account. The operational reality of running multiple channels simultaneously is where brands burn out. Here's exactly what Multiply Commerce handles so you don't have to.

🗂️
Listing Optimisation per Channel

Shopee, Lazada, and TikTok each have different keyword algorithms, title character limits, and image specs. We optimise listings for each platform individually — not just a copy-paste.

📅
Campaign Calendar Management

9.9, 10.10, 11.11, 12.12, Pay Day sales, Flash Deals, Shopee Coins campaigns. Each requires separate setup, voucher configuration, and ad budget allocation. We run the calendar so you don't have to.

🔄
Real-Time Inventory Sync

When a product sells on Shopee, stock automatically updates on Lazada, Amazon, TikTok, Obbo, and your Shopify store. No manual adjustments. No overselling. No customer service nightmares.

📦
Fulfilment Coordination & Returns

Pick, pack, dispatch, and return handling across all channels through Obbo's centralised warehouse. No separate 3PL contracts per marketplace. No splitting logistics across 4 different dashboards.

💬
Customer Service & Dispute Handling

Each marketplace has its own buyer escalation rules, refund windows, and rating systems. Our team manages chat response rates, disputes, and returns — protecting your seller scores on every platform.

📊
Performance Reporting in One View

Revenue, sell-through rate, ad spend efficiency, and top SKUs — across every channel in a single dashboard. No logging into 6 separate seller portals to understand how your business is performing.

The question isn't "can I open a seller account?" — it's "do I want to spend 30+ hours a week managing it while also running my actual business?"

Let us handle the ops — Book a Consultation →
How It Works

From setup to selling in under 30 minutes

No technical expertise needed. Multiply's guided onboarding gets your business live across all channels fast.

01
Connect Your Channels
Link Shopee, Lazada, TikTok, Amazon, Tokopedia, Obbo, and Shopify in minutes. Authorise and connect — no developer needed.
02
Sync Your Catalogue
Import existing products or bulk-upload via Excel. Multiply maps your catalogue across B2C, B2B, and your own store automatically.
03
Set Pricing & Stock Rules
Define different pricing for B2C vs B2B buyers, set low-stock alerts, and configure fulfilment rules per channel — in real time.
04
Sell, Track & Grow
Watch orders flow in from every channel. Use analytics to find your most profitable B2C/B2B mix and scale where it counts.
Client Stories

Real results from real businesses

Singapore SMEs using Multiply to run cleaner, more profitable multichannel operations.

"
To the team at Multiply, we would like to express our appreciation and gratitude for the impeccable contribution to power our online sales via Lazada, Shopee as well as our online store at LakoMart. We have also seen added growth with Obbo's B2B2C support to meet our demand.
"
This team is different from other traditional ecommerce agencies we've worked with before. They audit and study your products before formulating a defined marketing plan that is focused on driving results.
"
Never did we expect the results from the team's ecommerce strategies. These guys provide proven blueprints and drive automation in sales-marketing that help you focus on your operations.
Ready to Sell Everywhere?

Online. B2B. Your own store. Singapore's top retail shelves.

Whether you're a local brand scaling up, or an overseas brand entering Singapore — bring us your current setup and we'll show you exactly how Multiply opens every channel and every door.

Book a Free Brand Consultation See the Ecosystem