Sidekick is a wearable AI that understands your surroundings and acts before you ask. It moves intelligence out of apps and into the real world — calm, contextual, and always on.
Limited cohort. Direct founding-team access. Founding member pricing — locked forever.
Sidekick Labs was founded on a simple belief: the next breakthrough in AI isn't a more powerful app — it's getting intelligence out of your pocket and into the moment you're already living. Sidekick thinks alongside you, understands your context, and acts calmly — before you even know to ask.
No notifications, no prompts, no interruptions. Sidekick works silently, surfacing only what matters — at exactly the right moment.
Navigation, language, and real-time decision support in places where screens fall short. Your invisible local in every city.
Attention is finite — context defines priority. Designed for moments where stopping to check your phone would break your flow.
Sidekick isn't a smarter phone. It's a completely new category — ambient, contextual, and human.
Sidekick continuously processes your location, time, calendar, and preferences — building a live model of your situation to serve you intelligently.
Move through any city in the world with confidence. Turn-by-turn audio guidance, without a screen — eyes on the world, not your phone.
No constant pings or prompts. Sidekick speaks only when it truly matters — a whisper of intelligence at exactly the right moment, then silence.
Sidekick doesn't wait for commands. It anticipates needs and takes action before you realise you needed help — reservations, routes, reminders.
Real-time language interpretation in unfamiliar places. Menus, signs, conversations — Sidekick bridges language gaps instantly and discreetly.
Built slowly and deliberately. Sidekick processes context with strict privacy boundaries — your data is never monetised, and you stay in full control.
Sidekick is a real product in active development. This page isn't a pitch deck — it's an invitation to the founding cohort who will shape what it becomes. Here is an honest account of the current stage.
We are currently in Stage 2. Founding cohort applications are open. Once Stage 3 begins, founding-member pricing closes permanently. If you're considering applying, now is the window.
Apply for Access →Early access is limited. We're building this slowly, deliberately, and correctly. Every early member shapes the product.
From travel to commerce to daily work — Sidekick augments experiences where presence is everything.
You land in Tokyo. Sidekick already knows your hotel, dietary preferences, and next meeting. It guides you through immigration, to the right train, and books dinner — before you reach the baggage carousel. No apps opened. No phone unlocked.
Walking past a shop, Sidekick recognises a product on your wishlist and whispers: "That jacket is cheaper on Multiply right now." You keep walking, a note is saved. You decide — on your terms, not the store's.
At a Ransack puzzle hunt, Sidekick acts as your silent co-player — tracking progress, delivering contextual hints via audio, and recording your team's journey for a personalised post-game story.
In a meeting, Sidekick listens and notes action items — silently. Your calendar updates. Follow-ups are drafted. You never lose eye contact. Presence maintained; admin handled. Captured. Organised. Zero distraction.
Today's museum AI is already showing its age — laggy AR responses, network-dependent figurines, generic content for every guest regardless of origin. Sidekick proposes a fundamentally different model: ambient, always-on intelligence delivered through a lightweight wearable that knows who you are, speaks your language, and anticipates what you want to see next — before you ask.
Indian travellers represent 80% of Madame Tussauds Singapore's visitor base — yet the experience they receive is identical to every other guest. Sidekick changes this by detecting market context and building a personalised island itinerary that starts before they even enter the attraction, driving higher ticket conversions and targeted upsell at every touchpoint.
Existing AR and AI-led figurine features are consistently flagged for network instability and lag. Sidekick replaces this architecture entirely — delivering a fluid, always-on multilingual audio layer through wearable audio, with zero loading delay, no Wi-Fi dependency, and contextual richness that can be packaged and sold as a premium experience tier.
Whether you're an attraction operator, a tourism board, or an experience designer — if you see the opportunity here, we want to hear from you. Early pilot partners shape how this product category gets built, and receive founding-member terms locked in permanently.
Sidekick isn't for everyone right now. It's for the people who feel the friction of screens in moments where presence matters most.
The three ventures share a thesis: brands don't just need to sell — they need to engage customers in the moment and eventually anticipate what those customers need before they ask. Sidekick is the furthest horizon of that roadmap.
Early access is limited. We're building this slowly, deliberately, and correctly. Every early member shapes the product.